SEO
Not rankings — demand that comes from them.
Details Budget is not spent; it is moved to where it returns.
Advertising (Google Ads, Meta)
We start Google Ads and Meta campaigns with measurement, not with spend: conversions are wired into the site properly, every conversion carries a value, and the ROAS target is agreed with you up front. After that the total budget stays the same but its location changes — a campaign that will not reach target has its budget zeroed, and that money moves to the ones that do.
Details
- Google Ads ↔ website integration: conversion actions and value tracking
- Offline conversion import from the CRM — for B2B sales that close on a call
- A ROAS target set together and reviewed weekly
- Budget that misses the target zeroed and moved to campaigns that hit it
- Meta targeting: custom audiences, lookalikes, Conversions API
- Audience overlap prevented — no bidding against yourself
- Creative testing and scaling of the winner
- Accounts in your name: history and audiences stay with you
Contact
Aydın Uzunboy
Emailinfo@adgoritma.com
WhatsAppMessage on WhatsApp
Calls are handled over WhatsApp.
How the flow runs
These are example flows; the real one is built around your process. Press “Play” and watch where the message goes, step by step — or click any step.
Making sure conversions are counted correctly before any spend starts.
Message wording is illustrative; it gets written in your voice, for your product. Waiting times, conditions and channel order are decided together during setup.
Measurement first, advertising second
If the conversion count in the ad account does not match the revenue in your accounts, nobody can say which campaign earns money. So we begin by building the measurement rather than by buying clicks: what a conversion is, what it is worth, and how it reaches the site. Budget spent on faulty measurement never comes back — and because it makes the wrong campaign look good, it costs twice.
- Google Tag Manager and GA4 setup
- Conversion actions: purchase, quote request, call, WhatsApp
- Conversion value tracking — not every order is equal
- Double-count and missing-event checks; no launch before it verifies
Google Ads and website integration
For e-commerce, cart value and product data flow into the ad account, so you can see which product’s advertising is actually profitable. B2B is subtler: the form is filled in but the sale closes weeks later on a call. Those closed deals are sent back from the CRM — it is the only way Google learns which click turned into a customer.
- E-commerce: order value, product ID and category tracking
- B2B: offline conversion import from the CRM
- Product feed and shopping campaign setup
- Remarketing audiences fed from the site
ROAS and target tracking
ROAS is the revenue produced per unit of ad spend. The right target is not the same for everyone; it depends on your margin, your return rate and what a customer is worth over time. We set it together, then measure it weekly by campaign, ad group and product. Averages mislead: a total ROAS above target can easily hide a campaign burning money inside it.
- Target ROAS derived from your margin
- Reporting by campaign, ad group, search term and product
- Conversion delay accounted for — today’s sale came from yesterday’s click
- A weekly decision meeting and a one-page report
Moving budget away from what misses target
The method that works: total budget stays fixed while its distribution changes every week. When a campaign falls below the ROAS target we look for the cause first — fatigued creative, irrelevant search terms, a landing page that does not convert. If it still misses after the fix, its budget is zeroed and that money moves to the campaigns that are hitting target. Over time the whole budget pools where it is proven, and revenue grows without asking for more.
- Decisions tied to thresholds — rules, not feelings
- Discipline against cutting early: without enough data, the decision waits
- Gradual budget increases — a sudden jump resets the learning period
- A weekly loop: measure, find the cause, move
Targeting on Meta
On Meta, targeting starts in your audience sources rather than in the ad panel: your opted-in customer list, your site visitors, your cart abandoners. Site events are also sent server-side through the Conversions API, because accounts relying on the pixel alone never see part of their conversions. When audiences are built, overlap is checked — bidding for the same person from two campaigns means entering an auction against yourself.
- Custom audiences: product viewers who did not buy, cart abandoners, existing customers
- Lookalikes — only as accurate as the source list is clean
- Server-side event delivery through the Conversions API
- Audience overlap separated out
Creative, testing and scaling
Meta’s algorithm now learns more from creative than from stacked narrow interests, so testing several creatives against a broad audience usually beats over-narrowing the targeting. Once a winner emerges the budget shifts to it, and a fatigued creative is replaced. Vertical cuts produced through our video service plug straight in here.
- Creative testing: openings, messages and formats
- Scaling the winner, replacing the fatigued
- Vertical (9:16) and square (1:1) cuts produced separately
- Landing pages matched to the ad’s promise
Frequently asked
Whose name are the ad accounts in?
Yours. The Google Ads and Meta Business accounts belong to you and we work with access rights. Ad budget goes directly from your account to Google and Meta. Even if we stop working together, the history, the conversion records and the audiences stay with you.
When do you switch off a campaign that misses target?
On a threshold. First we check whether enough data has accumulated — killing a campaign on three clicks ends the learning period and restarts it from zero every time. If the data is sufficient we look for the cause and try a fix; if it still misses after that, the budget is zeroed and moved to campaigns that convert.
How soon do we see results?
Measurement setup takes a few days; the first meaningful data usually takes a few weeks, because automated bidding has a learning period and conversion delay has to be allowed for. Anyone promising numbers in week one has probably not built the measurement.
Does this work on a small budget?
Partly. When conversion counts are low, ROAS swings and weekly decisions start reacting to noise. On a small budget the right move is to focus on one product or one service rather than split the money across five campaigns. We say that at the start, not afterwards.
Google Ads or Meta?
They do different jobs. On Google the demand already exists and you appear in front of someone searching; on Meta you create the demand. For products answering a known need Google usually returns faster; for products sold visually, through discovery, Meta pulls ahead. For most businesses the real answer is how the budget splits between them — and that split changes with the weekly loop.