SEO
Not rankings — demand that comes from them.
Details A new site, without losing the rankings you already have.
Web Design and Development
We do not install off-the-shelf themes. The CMS is shaped around your content model, and the SEO fields are mandatory. If you already have a site, it moves across without breaking the address structure: URLs that need not change do not change, every changed URL gets a 301, and rankings are watched for months afterwards.
Details
- A CMS shaped to you — fields that match your products and services
- Mandatory SEO fields: no page publishes without title, description, H1 and alt text
- Migration with the address structure preserved; single-hop 301 for anything that moves
- Pre-migration inventory: which pages earn traffic, which ones have links
- Content rebuilt around search intent rather than copied across
- Structured data and multilingual markup (hreflang) generated automatically
- Core Web Vitals, mobile and accessibility review
- 30–90 days of index and ranking monitoring after launch
Contact
Aydın Uzunboy
Emailinfo@adgoritma.com
WhatsAppMessage on WhatsApp
Calls are handled over WhatsApp.
How the flow runs
These are example flows; the real one is built around your process. Press “Play” and watch where the message goes, step by step — or click any step.
How rankings are protected while moving from the old site to the new one.
Message wording is illustrative; it gets written in your voice, for your product. Waiting times, conditions and channel order are decided together during setup.
A CMS shaped around you
Ready-made systems impose their own content model and leave you squeezing your product into it. We do the opposite: the fields are defined around your products, services and dealers. Instead of one box labelled “content”, the panel holds the fields that actually need filling — and each of them has an SEO counterpart.
- Fields modelled on your data: product, project, dealer, document
- Mandatory SEO fields — a page cannot publish with them empty
- Roles and permissions: who may publish what
- A panel that needs no technical knowledge and still will not let SEO break
Why migrations lose rankings
When traffic drops after a redesign, the cause is rarely the design; it is the addresses changing. If a page that has ranked for years moves without a redirect left behind, everything it accumulated resets and the links pointing at it fall into nothing. The second cause is quieter: some pages from the old site are never carried over at all, and nobody notices.
- An address changes and no 301 is written — the most common mistake
- Redirect chains: A→C directly instead of A→B→C
- Pages forgotten in the move — which is what the inventory prevents
- Titles and descriptions wiped by accident during the “refresh”
Migrating with the address structure intact
The rule is simple: an address that need not change does not change. The new design, the new platform and the new content are built on top of the existing URLs. For addresses that genuinely must move, an old-to-new map is produced and each one gets a permanent redirect that reaches the target in a single hop. The site is crawled end to end on a closed environment first; a broken redirect postpones the launch.
- Unchanged addresses are preserved exactly
- A full mapping table and single-hop 301s for the rest
- Staging crawl: broken links, missing titles, chain checks
- The old sitemap kept alive for a while after launch
Enriching content, not just moving it
Copying the same text into a new design does not renew a site. For each page we establish the question that brings people to it, then rebuild the text to answer that question, add the missing sections, and bring real frequently-asked questions onto the page with proper markup. The aim is for the same page to answer more searches than it did before.
- Search-intent map: which page answers which question
- Body text with H2s, FAQs and structured-data markup
- Cannibalisation cleanup — separating pages competing for one term
- Internal link architecture so new content is found quickly
Technical foundation: speed, mobile, structured data
Search performance does not end with text. How quickly the page opens on a phone, whether the layout jumps while loading, how heavy the images are and how the page describes itself to a machine all get measured. None of that is bolted on after launch; it is built in from the start.
- Development against Core Web Vitals targets
- Image optimisation and modern formats
- schema.org structured data, generated per page type
- Multilingual setup: hreflang, x-default and language counterparts
After launch: measurement and upkeep
A migration proves itself not on launch day but over the following three months. Indexing, clicks and positions are tracked in Search Console so short-term fluctuation can be told apart from real loss. If something falls, the exact address shows and gets fixed.
- Search Console setup and sitemap submission
- 30–90 days of index and ranking monitoring
- Broken link and 404 tracking
- Monthly report: which pages are growing, which are slipping
Frequently asked
Will we lose our rankings when the site is rebuilt?
The risk is real, but it comes from addresses changing, not from the design. Our rule: URLs that need not change do not change, everything that moves gets a single-hop 301, and the site is monitored for 30–90 days afterwards. A few weeks of fluctuation after launch is normal rather than permanent loss, and we say so up front.
Our current URLs are a mess. Should we still preserve them?
Not always. An address that earns traffic or has external links pointing at it is preserved or redirected carefully; insisting on one that nobody visits and nobody links to is pointless. That decision comes after the inventory, not before it.
Do you install WordPress or build custom software?
It depends. If the content model is standard and your team already knows WordPress, installing it may be the right call. If your content structure is specific, speed is critical, or you want out of a pile of plugins, custom development gives a better result. We will not say which before seeing your site and your content.
Can we update the content ourselves?
Yes, that is what the panel is for. And because the SEO fields are mandatory, you cannot accidentally publish a page with no title or description; if a title runs too long or already exists elsewhere, the panel warns you and holds the page back.
How long does it take?
It depends on the number of pages, whether the content is ready, and how many addresses have to move. We will not quote a timeline before the inventory; the inventory is the first week’s work, and the schedule is clear after that.